ROCK THE CHAIR

PROBLEM
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Robert Buren, Canada’s first paraplegic to complete the IRONMAN, was looking for opportunities to share his remarkable story of determination, perseverance and grit to help inspire others to be positive and make a difference.

SOLUTION
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In strategizing and working alongside Purpose Ink, Robert’s story is getting out there. Through speaking opps, media coverage and networking, Robert’s profile is continuing to build and the story of his journey is being told.

CANADIAN TIRE CORPORATION

PROBLEM
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Toronto’s community skating rinks were closing for the season yet it was still cold outside and families wanted to skate. The Toronto community was talking.

SOLUTION
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As a result of an idea generated by Sharon Lassman, founder of Purpose Ink, Canadian Tire saved the day by inviting one of its corporate partners to join it in saving Toronto’s community skating rinks. In doing so, 71 pieces of media coverage and 38 million media impressions were generated and Canadian Tire was recognized across the country as a leader in corporate citizenship.

SCORE MEDIA

PROBLEM
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Score Media, the multi-platform sports media company behind the award-winning mobile app, theScore, wanted to get better noticed by the investor community.

SOLUTION
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Invite media and the investor community to Score Media’s Annual General Meeting but do it differently. This time, rather than hosting the event at the Toronto Stock Exchange as per usual, it was held in Score Media’s street-front TV studio in downtown Toronto with its on-air talent hosting the event. The event was a big success with a standing room-only crowd generating media headlines from all major daily newspapers and influential trade media outlets – something the company had never before experienced.

GAY LEA FOODS

PROBLEM
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After successful PR programs to support Gay Lea Foods’ initiatives, we wanted to find a way to help reduce stress and support communities and frontline workers who were struggling due to the pandemic. Things had to be done differently. Everything had changed.

SOLUTION
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The pandemic came out of nowhere and left people feeling lonely, stressed and afraid. A firm believer in benefits of baking to reduce stress and bring people together, Purpose Ink worked alongside long-standing partner Chalkboard Marketing to come up with an idea that would see the brand surprise residents and frontline workers with baking kits and baking-themed puzzles on their doorsteps and places of work. The program not only helped relieve stress but also managed to deliver joy during a difficult time. People rejoiced, media outlets were talking, and Gay Lea Foods is now recognized as a brand that helps communities when they need it most.