Case Study 1

ROCK THE CHAIR

PROBLEM

Robert Buren, Canada’s first paraplegic to complete the IRONMAN, was looking for opportunities to share his remarkable story of determination, perseverance and grit to help inspire others to be positive and make a difference.


SOLUTION

In strategizing and working alongside Purpose Ink, Robert’s story is getting out there. Through speaking opps, media coverage and networking, Robert’s profile is continuing to build and the story of his journey is being told.

Case Study 2

CANADIAN TIRE CORPORATION

PROBLEM

Toronto’s community skating rinks were closing for the season yet it was still cold outside and families wanted to skate. The Toronto community was talking.


SOLUTION

As a result of an idea generated by Sharon Lassman, founder of Purpose Ink, Canadian Tire saved the day by inviting one of its corporate partners to join it in saving Toronto’s community skating rinks. In doing so, 71 pieces of media coverage and 38 million media impressions were generated and Canadian Tire was recognized across the country as a leader in corporate citizenship.

Case Study 3

SCORE MEDIA

PROBLEM

Score Media, the multi-platform sports media company behind the award-winning mobile app, theScore, wanted to get better noticed by the investor community.


SOLUTION

Invite media and the investor community to Score Media’s Annual General Meeting but do it differently. This time, rather than hosting the event at the Toronto Stock Exchange as per usual, it was held in Score Media’s street-front TV studio in downtown Toronto with its on-air talent hosting the event. The event was a big success with a standing room-only crowd generating media headlines from all major daily newspapers and influential trade media outlets – something the company had never before experienced.